After attending Escola Massana (Barcelona), Toni worked for different studios in Barcelona. After this period, he made a brief qualitative leap and attended Parsons School of Design in New York, and he finally returned to Palma where he teaches graphic design. He is also a heritage activist and a professional of social communications, among others.
Toni Sorell is a studio of social communication (formed by Toni Sorell and Aina Bibiloni) that works in fields such as branding, editorial design, web design, packaging or storytelling, through creative and art direction.
Toni explores the island concerned about all the details regarding graphic heritage and contemporary architecture and shares it through his Instagram accounts @rotuilla and @arquiilla, respectively. The secret is to learn to observe the day-to-day in order to appreciate it and preserve it.